Why I built Datakool
I got tired of Google Analytics. Not just the privacy issues — though those are real — but the sheer complexity of it. Every time I opened GA4, I felt like I needed a certification just to find my pageview count. I didn't want 300 reports. I wanted one dashboard that told me what I needed to know.
So I built Datakool.
What it is
Datakool is a privacy-first web analytics platform. It's a Google Analytics alternative that doesn't use cookies, doesn't collect personal data, and doesn't require a consent banner. It's GDPR, CCPA, and PECR compliant out of the box.
The tracking script is under 1.5KB (gzipped) — about 50x smaller than Google Analytics. It loads async, doesn't slow down your site, and has zero impact on your Core Web Vitals.
What shipped today
Here's everything that's live right now:
- Real-time dashboard — See who's on your site right now. Pageviews, sources, locations, devices, all updating live.
- Traffic sources — Know exactly where your visitors come from. Search engines, social media, referrals, direct — all broken down.
- Locations & devices — Countries, browsers, operating systems, and screen sizes.
- Goals & conversions — Track signups, purchases, downloads, or any custom event.
- Campaigns & UTMs — Full UTM parameter tracking: source, medium, campaign, content, and term.
- Team access — Invite your team with role-based permissions.
- Shared dashboards — Create public or password-protected dashboard links for clients and stakeholders.
- Developer API — Full REST API for programmatic access to your data.
- CSV export — Download your analytics data anytime.
- Outbound link tracking — Automatically tracks when visitors click links to other sites.
- File download tracking — Tracks downloads of PDFs, ZIPs, and 10+ other file types.
- Shields — Block traffic by IP, country, page path, or hostname.
- Traffic alerts — Get email notifications when traffic spikes or drops.
- Funnels — Visualize multi-step conversion paths with up to 8 steps.
- Segments — Save audience filters and apply them to your dashboard.
- Revenue tracking — Tie analytics to actual income with per-event revenue data.
Pricing
I wanted pricing that's fair and transparent:
- Solo — $2/month for personal sites (10k pageviews)
- Pro — $10/month for growing businesses (100k pageviews, 3 sites)
- Founder — $50/month for power users (10M pageviews, unlimited sites)
Every plan comes with a 14-day free trial.
What's next
This is just the beginning. I have a long list of features I want to build — Google Analytics import, email reports, and more. But I wanted to ship something solid first and iterate based on real feedback.
If you have ideas, feature requests, or just want to say hi — reach out. I read and reply to every message personally.
Try it
Add one line of code to your site and watch data flow in within seconds. Start your free trial — it takes less than a minute.